MSOLUTIONS and SUSTAINABLE SEAS in the UK have created a partnership to develop CLEANBLUE for hotels and public beaches in Europe and further afield.

ISO’s new standard for beaches,ISO13009 Beaches. Tourism and related services — Requirements and recommendations for beach operation, provides robust internationally agreed guidelines for operators to make better decisions about managing their beaches.

With med-coast possessing some of Europe’s finest beaches, it is unsurprising that thousands of people want to come and enjoy them every year. However, with an increasing trend for sustainability of tourism products and the need for diversifying beach recreational activity for tourists, efforts are needed to adopt to growing consumers demands. It is of paramount importance that the beaches and near shore areas are well managed to ensure the safety and enjoyment of today’s users as well as future generations. Therefore, the need for compliance to a new industry standard for beach management and safety , is required to help provide beach operators with the information and guidance to effectively manage beaches.

Clean Blue© presents a unique opportunity for beach tourism. It is a vehicle by which a resort can demonstrate action on the issue of beach safety. It also does not conflict with any existing “hotel based or other” risk management, but should be considered as an essential complementary component thereto.

Clean Blue© is the first international sustainability beach management advisory scheme designed to minimise the beach tourism industry’s liability issues and to complement existing environmental management systems. This helps not only your client base in choosing their holiday destination, but also the resort owner, to help cover themselves against beach safety negligence claims etc.

Clean Blue© is the only beach safety risk assessment initiative of its kind that is designed to help resorts address beach/water sport related and beach construction/access related risks that often generate high media attention. It is also designed to achieve better market penetration for those companies who are accredited under the scheme. It also provides a clear beach user approach to devising beach furniture needs (comfort facilities) as well as appropriate signage and access point information that is compliant to international standards.

The following represent the market “products” to be developed and marketed to clients as part of the business plan approach for Clean Blue (these are in no particular order):

  1. Clean Blue (CB1) Assessments and Audits;
  2. Clean Blue (CB2) Education, Awareness and Training;
  3. Clean Blue (CB3) Engineering and Landscaping;
  4. Clean Blue (CB4) Market Penetration (Beach promotion);
  5. Clean Blue (CB5) Standards Implementation;
  6. Clean Blue (CB6) Surveys.

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