ITB was an exceptional verification of the fact that the future of tourism is hurtling down the one way road of sustainable development. Competition between countries and hotels has peaked and changed, with the quality of experiences hotels offer, differentiation and environmental sensitivity and conservation at the zenith.

Msolutions has been dealing with entrepreneurial and sustainable development for over ten years and found ITB to be an exceptional opportunity to promote ‘Greenhotels’ and its new beach management service ‘Clean Blue’.

Overall it was a journey of colourful images and encounters, of meetings with business people from diverse continents and exchanges of innovative ideas and schemes, making for a unique experience.